Augmented Reality is an exciting development in technology. We describe it as being able to turn a website into an interactive experience, not a passive one.
Traditionally, when looking for images on the internet, it has only been able to provide flat images or video to help people through the buying process. But now, you’re able to use a smart phone or tablet to place items in your home or office. And this is just the start, because this technology is moving fast.
For the end user, they are able to judge whether a piece of furniture will look right in their home. If it will fit, what the colour looks like in the surroundings. They can understand the size and look at it from different angles.
Our customers were very clear in telling us that if end users need to download an App to use augmented reality, it’s a real turn off for them, and that makes sense to us. Not only is it an unwelcome obstacle, but in reality it’s taking your customers away from your website which is where you could lose the sale. We have developed our AR so that it is embedded directly into your website with no need for the additional use of an App.
The AR image is 100% of the items size. A new sofa can be a significant investment for a family so they’ve got to get it right. And by using AR, the customer has everything they need to visualise what their home will look like when they make the purchase.
PC (Desktop or Laptop) instructions.
Click and drag your mouse over the image to rotate the product.
Smart device instructions.
Research shows that customers who use AR on their websites see an increase in sales and, just as critical, a reduction in returns. We have developed our AR so that it is embedded directly into a customer’s website with no need for the additional use of an App.
PC (Desktop or Laptop) instructions.
Click and drag your mouse over the image to rotate the product.
Smart device instructions.
There are some quite amazing statistics out there about our attention span these days! So we developed our AR so that when the buyer wants to see what that new sofa looks like, they simply touch the icon on your website and it appears straight away.
PC (Desktop or Laptop) instructions.
Click and drag your mouse over the image to rotate the product.
Smart device instructions.
In addition, the system allows you to see what your customers are looking at the most…or the least. It has been developed to provide you with valuable information such as where do people go first? What draws their attention? Every time somebody looks at something, it will give you data you wouldn’t get in any other way. You can interrogate it to understand what converts into a sale, and what doesn’t.
As our MD Paul Galley says: “A picture paints a thousand words, AR tells the whole story.”
PC (Desktop or Laptop) instructions.
Click and drag your mouse over the image to rotate the product.
Smart device instructions.
