Cutouts in many industries are a valuable website asset used to give consumers a clear understanding of what a product looks like. The product is placed usually on a white background and is very much the bread and butter of web images.
The whole focus is on the product and customers often require 10 images of the same product to show, for example, a dresser with doors open; a close up of wood grain; drawers open; the interior etc.
You’re also able to get annotated dimension drawings from the cutouts with all the precise information on product sizes.
With online marketing a cutout shot is very important, it can make or break a products success. We were able to emphasis the lighting, creating a more dramatic shot which increased sales overnight.
