Frequently Asked Questions

It stands for Computer Generated Imagery. But what does this mean?

Most of us have heard of CGI in the context of films; the first to use it was Westworld [1973], with Toy Story [1995] becoming the first ever full CGI feature length film.

On the face of it, it’s an image that looks like a photograph but is completely made up. It doesn’t exist in the real world.

We do this by some clever computer wizardry to create a picture from a 3D model. The expertise lies in:

  • The perspective
  • The lighting
  • The styling
  • The incredible level of detail
  • The right feel for the product
  • The environment

All of our team each have years of experience to make sure your rendered image is just right.

At Symmetry we believe there are three key advantages that elevate great* CGI above traditional photography: price, time and potential!

*We say ‘great’ CGI because -like photography, there are plenty of examples of CGI being used badly; poorly designed sets, bad lighting or unbelievable views out of windows to name a few! At Symmetry you’re in safe hands; take a look at our portfolio to see the vast range of beautiful imagery we’ve created for our clients.


There are clear savings when using CGI compared to traditional photography. You don’t have to build a set, purchase accessories or even construct the products (see ‘potential’ for even more advantages because of this). There are also no studio hire, photographer or technician costs!

When you use Symmetry to support your business with CGI all you pay for is the imagery and a skilled designer to make them.


Similarly to every modern industry, the pace in the furniture world is picking up; today’s industry demands we keep on top of trends and have imagery ready for each launch as increasingly customers are investigating products online before they even visit a shop floor.

At Symmetry we can create stunning imagery in a fraction of the time of traditional photography; the process of modelling, styling and rendering in itself can be far more concise than all the associated build up and development for photography.

The use of CAD (computer aided design) rather than a physical product is also crucial here; you can be developing your marketing imagery as soon as the product designs are finalised instead of waiting on prototypes from the factory.


In both of the previous sections (Time and Money) this feature has come up; because Symmetry’s photorealistic imagery can be entirely made on the computer you don’t have to wait on prototypes or set construction. This can save you time and money however it also offers a huge amount of potential…

Imagine being able to show photographs to clients of products that don’t even exist yet, getting their feedback before you advance into further development. Or even showcasing your product online and creating excitement in the lead up to the launch months before making a single piece! Or trialling a piece with multiple timbers, finishes and handles with ease.

At Symmetry we believe that the time and money saved are a huge advantage to our clients and we are always working to make our process even more efficient. However the potential of CGI is what gets us truly excited; seeing products come to life before our eyes is the joy of the job.

Do you think some of these features could benefit your business?

Get in touch today at [email protected]

or call us at 07947 639006

The model you can see has been created to be full size. The device scans your environment and places the AR product onto the floor or surface you have scanned.

Our models are locked to 100%. We believe this is important so that it’s a trusted tool in the buying process. Customers need to know if it will fit into their room.

A model is the foundation of CGI. It’s created as a digital 3D version which begins as a simple shape eg. cube or cylinder. This is modelled bit by bit by adding and removing more shapes and details. Until finally, you have a model that looks like a multi-faceted, accurate representation of the product’s shape, size and volume. It has no colour at this stage, just white with shadow.

The model is critical because this is used in any CGI image. Whether it’s a cameo, in a roomset, AR. Every digital output needs a model.

Although we may specialise in CGI our team is also made up of very skilled furniture designers. We’ve designed ranges -from concept to technical drawing- for a huge host of industry leaders.

At Symmetry we love the huge range that our skill set covers and enjoy taking on projects that stretch that; whether you need our support in just one of these sections or for a whole project our team is here to help you!

We can help with market research, concept design, CAD modelling, range development, technical drawings, assembly instruction leaflets and marketing materials.

So what are you waiting for? Get in touch today!