Our regular customers Carlton furniture requested an image to market this range of Aviator furniture and chose the desk, chair and shelving units from the set. In order to create CGI images, the content is modelled before being used in an image. Due to the unusual design of the chair, we suggested a photograph would be more cost effective for them. The chair would take longer to model than your average office furniture and so a montage was a great solution in order to keep costs down. The chair was montaged into the shot and everything else was created using full CGI.