Video offers information you can’t get from an image. It is a marketing component designed to increase audience engagement; promote your product and build customer rapport.

To give further life to a website experience, a few seconds of video allows customers to focus on the product. You can show the product in use with animations of moving parts, zoom into areas and show a rotation.

You can choose to use animated exploding views to show how it comes together or apart. On the whole, it offers further product knowledge for customers to understand if it’s the right product for them.